It's now easier than ever to make a glowing impression on your friends the next time you go clubbing, thanks to online business Glow It Up which was started to help Cambodia’s young and trendy embrace the new fashion in luminous clothing and accessories.
As the nightlife culture gains traction among Cambodia’s young, glow-in-the-dark nail polish, sneakers, jewellery and bracelets are increasingly in vogue. And the ’90s retro trend is not just confined to what you wear – you can even bring a touch of the nightclub to your home with decor that really wow your guests.
Glow fan, Dara Roth, initially found it difficult to get access to the look she loves in Cambodia. She could only easily find small, star-shaped stickers that light up in the dark.
“Glowing products were not only hard to find but expensive too. But in finding a solution to this problem, I also found a business opportunity,” Roth said.
Around three months ago, Roth and a friend started Glow It Up, an online business that sells affordable glow-in-the-dark and luminous accessories.
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